Social Media Tips for Small Business Owners

It’s the New Year- Thanksgiving, Christmas, and all the craziness of the holidays and traveling are over. Now time to get back to real life and make good on those New Year’s Resolutions!

2020 was a challenging year for small businesses, but I am confident that 2021 will be a breeze compared to last year! Businesses learned to adapt due to shutdowns and now are finding some sense of normalcy. Now, it’s time to grow!

For those of you who have not yet utilized social media or even those of you who are using social media, I wanted to share a few tips/reminders to incorporate as you look towards this year.

  1. Pay attention to your analytics.

Are you posting at the right time of day? Are you posting right type of content (photo, blog, video)? Social Media analytics can be incredibly helpful in directing marketing efforts. I will say something is better than nothing- but when you have these (FREE!) tools at your fingertips, why not use them?

2. Post relevant content.

You know what they say- You gotta give to get. What tips/tricks/info can you provide for your followers to keep them engaged? Sometimes you have to get creative, but the more you can give to your followers, the more they will continue to come back and share your posts. More shares/Engagement = More followers/Better organic reach.

3. Aesthetically pleasing content.

Essentially- Are your posts pretty? Now, I understand there are some industries and business that do not need “pretty” posts. However, regardless of your business, your graphics and posts should look professional and pleasing to the eye. Otherwise, people will keep scrolling!

I hope these few tips were helpful and help get you started in the new year!

If you have any questions on this or would like help with your digital marketing- feel free to reach out to me at BaileyEKennon@gmail.com or (251) 233-0654 and we can discuss your needs.

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